The newest addition to the course offerings at South Branch Career and Technical Center is Broadcast Technology. Students learn the fundamentals of radio broadcasting, writing and producing radio commercials, along with developing programming and production skills. Live sports broadcasts occur throughout the year including coverage of basketball, baseball, football, and soccer.
The Arts, A/V Technology and Communications Cluster introduces students to the knowledge base and technical skills for careers in broadcasting, graphic communications and designs. Taught by industry credentialed teachers, courses offer real world project-based learning activities to develop an understanding of course concepts. Emphasis is placed on career exploration, job seeking skills, and personal and professional ethics. Safety instruction is integrated into all activities. Students are encouraged to become active members of SkillsUSA for additional co-curricular opportunities that enhance student achievement, develop student leadership, and support experiential learning. Specific course information is listed below.
Fundamentals of Broadcasting
This course introduces the student to the knowledge base and technical skills for all courses in the Broadcasting Technology concentration. Areas of study include fundamentals of broadcasting, broadcasting equipment, on-air presentation skills, and student organizations. Emphasis will be placed on career exploration, job seeking skills, and personal and professional ethics. Safety instruction is integrated into all activities. Students will utilize problem-solving techniques and participate in laboratory activities to develop an understanding of course concepts, and teachers should provide each student with real world learning opportunities and instruction related to broadcasting occupations.
Radio Broadcasting Presentations
This course will provide students with the knowledge to perform, either in a live or mock setting, a radio broadcast. Areas of study include on-air news presentations, deejay presentations, radio production and management, and student organizations. Students will demonstrate knowledge and technical expertise in the preproduction and performance of a live 30-minute show. Students will utilize problem-solving techniques and participate in laboratory activities to develop an understanding of course concepts, and teachers should provide each student with real world learning opportunities and instruction related to broadcasting occupations.
Video Editing
This course is an introduction to the techniques, equipment, and applications used in Video Editing. Areas of study include the production process, ingestion, non-linear editing, final package distribution, and student organizations. Students will demonstrate technical expertise in non-linear video editing techniques. Students will utilize problem-solving techniques and participate in laboratory activities to develop an understanding of course concepts, and teachers should provide each student with real world learning opportunities and instruction related to broadcasting occupations.
Television Production Applications
This course will provide students with the knowledge to perform, either in a live or mock setting, or a television broadcast. Areas of study include writing television news, conducting interviews, preproduction, production, and student organizations. Students will demonstrate knowledge and technical expertise in the use of television production equipment and applications. Students will utilize problem-solving techniques and participate in laboratory activities to develop an understanding of course concepts, and teachers should provide each student with real world learning opportunities and instruction related to broadcasting occupations.
Broadcast Management
Students will use knowledge gained in the course to operate a broadcast station on the air. This includes problem solving and decision making as broadcasts sometimes contain fast paced, high pressure situations. Students will learn industry standards, federal regulations and personnel requirement. They will investigate the roles of the broadcasting station in society and how to meet 5 the requirements while managing time, talent, crew and all the other aspects of a broadcasting environment.
Producing Live TV
Students will learn all aspects of live television production through hands-on application. This includes how to produce, direct, operate cameras, audio equipment and other technical aspects of products. On-air duties such as anchor, reporter, announcer will also be examined in this course. Students will gain knowledge of directing, newsroom, production and performance.